PERSONAL GOODWILL VALUATION

Independent Personal Goodwill Valuation for Business Sales & Ownership Transactions

Personal goodwill can represent meaningful value associated with an individual owner’s relationships, reputation, expertise, industry connections, or ability to generate and retain business—separate from the goodwill and operating assets owned by the company.

Business Valuation Advisors provides independent analysis to determine whether personal goodwill exists, who economically owns it, and what portion of value can be supported based on the facts of the specific business and transaction.

CVA®-Led • Fair Market Value • Evidence-Based Analysis

  • Personal versus enterprise goodwill analysis
  • Founder and key-person economic contribution
  • Business-sale and asset-transaction support
  • Restrictive covenant and transition-service analysis
  • Independent valuation documentation for attorneys, tax advisors, buyers, and sellers

Discuss a Personal Goodwill Valuation View Joshua Himan’s Credentials

PERSONAL VS. ENTERPRISE GOODWILL
Who Actually Owns the Goodwill?
Personal Goodwill

Value associated with an individual’s personal reputation, customer or supplier relationships, industry connections, specialized expertise, personal referrals, or other economic attributes that may not belong to the business entity itself.

Enterprise Goodwill

Value supported by the business itself, including its brand, workforce, systems, customer records, contracts, operating processes, location, marketing infrastructure, technology, recurring revenue, and other transferable business attributes.

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